BK — as they’re known to friends — has been around a year longer than McDonald’s. And thus the rivalry began.
Burger King started to use the hugely popular “Have it your way” slogan in the mid-1970s– created specifically to differentiate themselves from the folks with the golden arches.
While the company has used that tagline on and off over the years (having switched to “Be Your Way” in 2014 😐), the King forever seeks ways to defeat his arch-nemesis so that he might rule the kingdom. 👑
With their soda and soft drink menu, they definitely have a few things they can lord over their rivals.
In particular, they offer several additional no-sugar soda options in addition to Diet Coke and Coke Zero — there’s Sprite Zero, Powerade Zero, and Diet Barq’s. (Both places have non-fizzy unsweetened ice tea, too.)
In the brightly-colored soft drink department, McD’s has Fanta Orange and Hi-C Orange Lavaburst fountain sodas, compared to the King’s lineup of Mello Yello, Hi-C Fruit Punch, Hi-C Pink Lemonade, plus that same ever-popular Fanta Orange.
Sure, for many people, that’s not a big deal… but we know that when you have a favorite beverage or special dietary needs, it’s nice to be able to, you know, have it your way.
PS: The Burger King logo started to look like a hamburger — complete with top and bottom buns — back in 1969. In 1999, the company moved to a more stylized version of the symbol, which also included a blue C shape. The company’s logo changed back into a retro-style burger again back in 2021, with just a couple of new touches.